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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 815 |
Essay's paper body
Nike has evolved from being a American brand to just a sport brand. This is therefore not an example of the ugly American abroad but just clever marketing of the Nike Company. Only the biggest multi nationals are able to do that. I therefore think that one of Nike’s goals was not to set the American image in the world of soccer but to there as a part of the soccer image in the world...
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That they had the strategy to stay with the rebel image is a different matter. A rebel image is not an American image or a sport image. The rebel has been throughout history an image of great inspiration. It is just clever marketing of Nike to use this to target its market segment of the youth.
How might Nike alter its marketing approach to woo soccer players to the Nike brand without generating the negative reaction it has apparently generated among the soccer establishment?
I still think that Nike does not have to alter its marketing approach to woo soccer players to the Nike brand...
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