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Topic: Business
Number of pages / Number of words: 9 / 2439
Essay's paper body

It's a life-affirming strategy that celebrates human creativity and the abundance of nature-a perfect fit with Nike's positive, innovative culture.

This was key for Severn. "So much of the environmental debate had addressed end-of-pipe problems and end-of-pipe solutions," she said. "And here was a strategy that was turning that on its head...


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"So much of the environmental debate had addressed end-of-pipe problems and end-of-pipe solutions," she said. "And here was a strategy that was turning that on its head. It was not about restriction or reaction. It created positive solutions at the front of the design process. That meshes very well with the culture here...


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