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            | Topic: | 
            
                
                    Business
                
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            | Number of pages / Number of words: | 
            
                7 / 1819             | 
        
                
    
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The company and investors believed that the company had developed a "better mousetrap" for lending - that its systems and credit scoring allowed it to capture quality borrowers through its 30 second approval process and aggressive Internet marketing (Noland, 2002).
Situation Assessment
SWOT Analysis
In today's dynamic business environment it is vital that organizations constantly assess their position in the market...
        
        
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With the entry of new competition, and the evolution of the diverse consumer wants and needs, businesses should look at internal and external factors as an opportunity to strategically position themselves for success.
For purposes of this SWOT analysis, we have chosen to examine NextCard pre-demise in an effort to better assess how its strong presence and affiliate marketing could have been more strategically monitored to generate a better outcome...
        
        
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