Buy custom NextCard - A Marketing Case study
Essay's paper info
Topic: |
Business
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Number of pages / Number of words: |
7 / 1819 |
Essay's paper body
The company and investors believed that the company had developed a "better mousetrap" for lending - that its systems and credit scoring allowed it to capture quality borrowers through its 30 second approval process and aggressive Internet marketing (Noland, 2002).
Situation Assessment
SWOT Analysis
In today's dynamic business environment it is vital that organizations constantly assess their position in the market...
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With the entry of new competition, and the evolution of the diverse consumer wants and needs, businesses should look at internal and external factors as an opportunity to strategically position themselves for success.
For purposes of this SWOT analysis, we have chosen to examine NextCard pre-demise in an effort to better assess how its strong presence and affiliate marketing could have been more strategically monitored to generate a better outcome...
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General points of the essay
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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