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| Topic: |
Business
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| Number of pages / Number of words: |
17 / 4526 |
Essay's paper body
that provide the desired benefits, high quality etc.
- Augmented--receive more than just the camcorder. Give buyers a warranty on parts and workmanship, free lessons on how to use the camcorder, quick repair service
- when needed and toll free telephone number when needed.
Marketers must first identify the core consumer needs (develop core product), then design the actual product and find ways to augment it in order to create the bundle of benefits that will best satisfy the customer...
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Consumers will accept a substitute. Marketers focus on intense distribution, time utility. Convenience products can be categorized into staple (milk), impulse (not intended prior to shopping trip).
- Shopping: Consumers expend considerable effort planning and making purchase decisions. IE appliances, stereos, cameras...
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