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Topic: |
Business
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Number of pages / Number of words: |
12 / 3314 |
Essay's paper body
The internet has given the consumer the ability to view mass amounts of available products, read up on them, compare prices (on sites such as www.pricecheck.co.za - image 1) and interact with other people who already have bought the product. All this can be done while having your morning coffee in the comfort of your own home...
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The average consumer gets exposed to a great amount of information daily. It is said that a weeks worth of âNew York Timesâ contains more information than an average person was likely to come across in his lifetime during the 18th century (Duarte, 2007). So the problem is; how do you make the consumer respond to your advertisement? On television the consumer is very likely to change channels during the commercial break and when paging through the morning paper, unless specifically looking for something, it will simply not be taken in...
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