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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2948 |
Essay's paper body
In 2003 the company changed its name to PT Bakrie Telecom.
In subsequent technological developments, PT Bakrie Telecom launched Esia in late 2003 by utilizing CDMA 2000 - 1x technology. The company positioned the brand as the telecommunication service for the common people by offering a "value for money" product and services, backed by "disruptive innovation" marketing strategies...
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The company positioned the brand as the telecommunication service for the common people by offering a "value for money" product and services, backed by "disruptive innovation" marketing strategies.
In addition to operating in Jakarta, Bandung and numerous cities in West Java & Banten, the company has initiated preparations to expand its networks nationally...
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