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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2325 |
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SBJ strengths will keep them in the running with the competition in the denim sector. The company has a strong relationship with the distributors and excellent staff who are well trained in measuring and sizing customers with jeans. The channels of distribution to carry the line are superior and they offer quality and stylish jeans to the plus-size market that is being ignored by the other brands...
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Because Sacred is a new brand, SBJ will have to build brand equity. Forecasting fashion trend is difficult but necessary if the company wants to gain profitability. The plus-size sector is one of the most under-served markets in the fashion industry. Sacred will tap into this very strong market and build a relationship with...
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