Buy custom New Competitive Strategie: Challenges To Organizations
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| Topic: |
Business
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| Number of pages / Number of words: |
43 / 11806 |
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Both firms use information technology to drive very different strategic responses.
For decades Westpac, a South Pacific financial services conglomerate, had comfortably dominated Australia's banking marketplace. Markets were stable, products known, and competition minimal. All that changed suddenly in the early 1980s as the marketplace was rapidly deregulated, and new competitors quickly moved in...
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All that changed suddenly in the early 1980s as the marketplace was rapidly deregulated, and new competitors quickly moved in. Westpac's world was turned upside down. Customers were demanding faster product-to-market time, new product introduction, increased product variety, and more competitive pricing...
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