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Topic:	Business
Number of pages / Number of words:	7 / 1858

Essay's paper body

(Skapinker, 2001) These blind taste tests and focus groups were the basis of the launch of New Coke in 1985. (Cook, 2002) In addition to beating Pepsi, cola drinkers chose this new formula over the old Coke formula by 55% to 45% in blind taste tests and loyal Coke drinkers chose it over the old Coke formula by 53% to 47%...

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In taste tests where the drinks were identified as "new Coke" and "old Coke," cola drinkers preferred the new formula over the old formula by 61% to 39%. (Schindler, 1992)

On April 23, 1985, New Coke was released to a great deal of fanfare. The company had taken the gamble because Coke's market share fell from 24...

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