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Buy custom New Coke; Coca-Cola’S Big Mistake

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Topic: Business
Number of pages / Number of words: 4 / 892
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The only thing keeping Coca-cola from loosing money, was simply the availability of the product. Influenced by the market share decreasing in the prior years, “New Coke” as they called it, was the name of Coca-Cola’s new product. The new formula was sweeter with less “tang” as the original...


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After nearly 4 million dollars of research, consumers were devastated, outraged, and plainly enough, didn’t care for the new formulation. Soon enough people were hoarding over the left over cases of the original product. Newsweek reported that people were selling cases for $30 a case. It showed that people grew accustomed to Coca-Cola’s original taste...


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General points of the essay

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