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| Topic: |
Business
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| Number of pages / Number of words: |
15 / 4031 |
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They are also appealing to the growing environmentally and socially responsible population.
CORPORATE INFORMATION
The New Belgium Brewing Company is one of the leading producers of craft beers, or microbrews in the United States. The company was started in 1991 in Fort Collins, Colorado by Jeff Lebesch, an electrical engineer, and his wife, Kim Jordan, who was the firm’s first marketing director...
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The company’s signature beer, Fat Tire Ale, was named after the type of mountain bike he used.
Lebesch began brewing his own beer in his basement, trying to capture the flavors, colors, and aromas of the beers he sampled while in Belgium. His success with this lead his friends to suggest that he bottle and sell his beer...
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General points of the essay
New Belgium Brewing:
Ethical Business View of New Belgium Brewing
Consumer Demand And Operator Support For Socially And Environmentally Responsible Tourism
New Belgium Marketing Analysis
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New Belgium Brewery
Belgium Politics
Overview Of Belgium
Craft Brewing Industry
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Belgium’s Colonial Policy
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