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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 863 |
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A line can be created that puts emphasis more on fashion than fit. This line would need to be on a faster time line, as fashions tend to churn over much more quickly than research innovations do. A fashion-oriented line will help reach younger consumers previously ignored by New Balance. Having a more diversified product line will help New Balance reach new consumers thereby growing its overall consumer base...
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A fashion-oriented line will help reach younger consumers previously ignored by New Balance. Having a more diversified product line will help New Balance reach new consumers thereby growing its overall consumer base.
In order to remain competitive, New Balance should outsource more of its manufacturing...
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New Balance Athletic Shoes case study
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