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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1287 |
Essay's paper body
These components constituted Netflix’s marketing mix, which gave the company an advantage over competitors through differentiation. Furthermore, the company leveraged its marketing strategy to build a brand that would not fall victim to threats of rival industry players.
i. Product
The Netflix service consisted of a four-step process...
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Product
The Netflix service consisted of a four-step process. First, customers use the company’s website to select the movies they wish to view. Second, Netflix sends the DVD’s to customers via “snail-mail,†but typically only taking 1-day. The subscriber then views at their convenience without late-fee worries...
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General points of the essay
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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