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Essay's paper info
Topic: Business
Number of pages / Number of words: 5 / 1287
Essay's paper body

These components constituted Netflix’s marketing mix, which gave the company an advantage over competitors through differentiation. Furthermore, the company leveraged its marketing strategy to build a brand that would not fall victim to threats of rival industry players.

i. Product

The Netflix service consisted of a four-step process...


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Product

The Netflix service consisted of a four-step process. First, customers use the company’s website to select the movies they wish to view. Second, Netflix sends the DVD’s to customers via “snail-mail,” but typically only taking 1-day. The subscriber then views at their convenience without late-fee worries...


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General points of the essay

As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept. Blockbuster Vs. Netflix Brief Netflix Overview Memo - Netflix Netflix - Strategic Plan Netflix Case Study Netflix Case Netflix Marketing Netflix Vs Blockbuster Business Model Netflix Vs. Blockbuster Netflix competitive analysis Netflix netflix swot analysis Netflix Who? Netflix Swot

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