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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2848 |
Essay's paper body
Netflix started slicing at market share by providing a different avenue for people to rent movies. The convenience factor and no late fees were among the key components of what attracted a large customer base. Netflix had the same number of subscribers in three years that took AOL 6 years to get at that same level of 1M subscribers...
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Growth rate has slowly chipped away at rival's market share.
Netflix has had phenomenal growth but the growth rate is only one of the reasons why they are a player in this competitive industry. Netflix has a state-of-the-art inventory system that helps with forward and reverse logistics. Not only do they need the information systems for getting the DVD's out to customers they also need to be able to account for the reverse flow of rentals back into the system...
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General points of the essay
Blockbuster Vs. Netflix
Brief Netflix Overview
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Netflix Marketing
Netflix Vs. Blockbuster
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