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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1917 |
Essay's paper body
Therefore, although Nestle did not perform the test market for its pasta line, the purchase of on-going operation reduced the risk of product launch. However, refrigerated pizza not only faced some technical difficulty that forced Nestle to drop the more favorite concept of pre-assembling pizza, but also skipped test market due to competing pressure from Kraft...
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As a result, even though Nestle believed that refrigerated pizza was the line extension to pasta, due to the huge difference in both market, pizza opportunity imply a much high risk than pasta line. However, in terms of distribution, Pizza can take advantage of exiting distribution channel established by pasta line, thus, pizza line might be able to spend less for channel establishment...
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General points of the essay
AN ANALYSIS OF NESTLE'S ERP ODYSSEY
Nestle Case
Nestle Refrigerated Foods: Contadina Pasta & Pizza (A)
Nestle Refrigerated Foods: Contadina Pasta & Pizza
Nestle SWOT
Nestle history
Nestle profit
Nestle
nestle frozen food
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Research Nestle Corporation.
Swot Of Nestle
Nestle (ITE Analysis)
Nestle New Product development critique
Adjusting For Risk In The Test Of Gambling Market Efficiency
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