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Buy custom Nestle buys Jenny Craig

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Topic: Business
Number of pages / Number of words: 3 / 683
Essay's paper body

Nestle was smart enough to recognize that junk food is in the declining stage of its life cycle while nutritional organic foods are in the growth phase of their life cycle. This type of product diversification is important to maintain sales.

In conclusion, as a manager or leader of a company that sells various products, it is imperative to know where each product is located on the product life cycle chart...


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It is becoming clear that sugary, non-nutritious foods are declining in sales as North America starts to address the obesity epidemic. Recognizing that sales of Nestle's junk food segment are declining it was very prudent to diversify into nutritional, organic food segments. The purchase of Jenny Craig will strengthen Nestle's position as the largest food and drink company in the world...


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General points of the essay

A Product Life Cycle Employee Life cycle Growth & Life cycle of Organisations Nestle buys Jenny Craig nestle frozen food Organizational Life Cycle Product Life Cycle And International Product Life Cycle Economic And Marketing Perspectives Product life cycle Life Cycle Influences Life-cycle Cycle of Life Ferm Life Cycle Life Cycle of Stars Malaria Life Cycle the life cycle of a mouse

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