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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2326 |
Essay's paper body
This is offset by a growing market for premium wine all over the world.
Steve Dorfman, Managing Director of WE, sees two major challenges in these trends. In this prestige market, image is key. However, the newly formed group consists of brands of various images, which could pull down the prestige of the top brands...
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In this prestige market, image is key. However, the newly formed group consists of brands of various images, which could pull down the prestige of the top brands. Secondly, with the slow growth in the US market, the company is looking towards international expansion as an additional source of revenue...
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General points of the essay
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