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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
6 / 1660 |
Essay's paper body
“What you are
describing is functional strategy. Every company has it. But what really
works in the long run is a comprehensive competitive strategy that looks at
the industry structure, maps the changing contours, predicts how competition
will change, and puts together a response for your company...
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Although we are a Rs. 6,000-crore company, our focus
seems to be on marketing battles and not competitive strategy. Had we
done our homework, Total may have been merging with PLT or Control,â€
conceded Kumar.
After the dinner was over, Kumar and Bhatia parted ways, promising to
meet again before the latter left for Phoenix...
Essay fragment
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