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Topic: Business
Number of pages / Number of words: 12 / 3173
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So far, this practice has helped the league make inroads into

achieving both these objectives.

The three principals on the management team at the NBA — David Stern as Commissioner,

Adam Silver as Deputy Commissioner and COO, and Heidi Ueberroth as President of Global

Marketing Partnerships and International Business Operations — have over 20 years of

combined personal and industry experience...


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Their extensive experience provides the NBA with

the empirical information as well as the passion to grow and celebrate the game of basketball. By

NBA: A Case Study 2

the end of their tenures at the NBA, they will have directly contributed to the game of basketball

reaching new frontiers.

2.0 Situation Analysis

The NBA is currently in its 62nd year of operation...


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