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Topic: Business
Number of pages / Number of words: 4 / 847
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However, there a few things that could have been considered before this change took place while still obtaining their desired outcome.

Due to Muzak’s longevity and their weak public image, could they have changed their image sooner than they did? Instead of putting it off until they were no longer a growing company and their debt was growing financially, why did they wait so long being as stagnant as they were? Another alternative could have been to implement change using internal resources instead of using Pentagram...


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Using Pentagram cost more than it would have if they had pulled together a creative team within Muzak. Also, it seems that re-locating their headquarters from Seattle, WA to Charlotte, SC was a huge change that was not necessary. Such a move most likely cost a lot of money and a lot of employees their jobs, as well as some loss in business with their older, traditional clients...


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