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The investors were not adverse to this proposition but relied on the various budgets and financials to determine how much and where to place this capital.

Budgeting & The Pegasus Objective

Budgeting affected the Pegasus Objectives because these were the only criteria by which Pegasus could gauge the profitability of the venture...

While the budgets were decent, they inadequately compensated for the entire region of Argentina. With an economy that did not have such historical turmoil, this may be less of an issue; however, the country was still getting back on its feet. This is the area where Quintana can be instrumental. By shaping the budgets to more adequately reflect and reward the various regions, Quintana can demonstrate two important results: 1) Sales are increasing on a macro level, and 2) Sales are increasing on a per store basis...

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