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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2638 |
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For an example, a quality experience for one food favourer will not like to go temple for visit. Therefore, programs, facilities and services to provide should be based on the needs and desires of STA targets market. In order to enhance the quality of the overall experience during the trip and make their product more tangible, STA could provide trip planning packages which include maps, and information regarding lodging, food and quality souvenirs and mementos...
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make their overall experience more memorable to customer.
For the pricing, it is the most important and visible elements among the marketing mix. Customer are often related the price to the quality of the product that offered. As what Zeithaml has defined that ?®Value is the quality I get for the price I pay?? (Zeithaml, 1988) Therefore before the product price is set several aspect need to pay attention with are service guarantees, agreeing on the price with the customer before the service is provided, bundled and also special offers...
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