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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 851 |
Essay's paper body
In the same period, the benchmark Indian index has gained 9 percent.
"I'm of the opinion that an automaker doesn't need to have a luxury brand to be successful, and Jaguar-Land Rover could potentially be a weighty commitment for Tata," Fletcher said.
However, the brands looked good value, with Jaguar restructuring and its new model line-up well received, he said, adding that Land Rover also had "the strongest product portfolio in a long time"...
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In the same period, the benchmark Indian index has gained 9 percent.
"I'm of the opinion that an automaker doesn't need to have a luxury brand to be successful, and Jaguar-Land Rover could potentially be a weighty commitment for Tata," Fletcher said.
However, the brands looked good value, with Jaguar restructuring and its new model line-up well received, he said, adding that Land Rover also had "the strongest product portfolio in a long time"...
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General points of the essay
Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal
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