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Topic: Business
Number of pages / Number of words: 5 / 1392
Essay's paper body

This has allowed the companies to lower their prices to attract consumers and increase their sales. DirectLine started the trend and after succeeding was followed by other insurance companies.

SOCIAL FACTORS

In today's society there has been an increase in young drivers. They choose to insure on parent's cars along with saving the money to buy their own cars...


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They choose to insure on parent's cars along with saving the money to buy their own cars. Young drivers aged between 17 and 25 also have a higher chance of being in an accident so they are more costly for an insurer to cover so insurers charge more. For this reason the increase in young drivers translates into larger revenues for insurance companies due to the larger premiums...


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