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Essay's paper info
Topic: Business
Number of pages / Number of words: 7 / 1836
Essay's paper body

The

consumer base was highly fragmented and there was not a single Original Equipment

Manufacturer (OEM) that controlled more than 20% of the global PC market

share(2003). Fewer buyers purchased in higher volumes as they were offered discounts

for the same. Due to pressure on PC producers by consumers to offer lower prices, the

manufacturers found it extremely hard to negotiate prices...


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Hence the bargaining power of

buyers was extremely HIGH.

D) Threat of Substitute Products (LOW)

In 2005, there were no real substitutes that could effectively challenge DRAMs or Flash

memory. Creating new types of memory was extremely costly and could take years to

effectively develop. Memory based on nanotechnology was being though about but

would still take several years to bring into production...


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