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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 833 |
Essay's paper body
The site is so successful because it cannot be copied by an off-line source and the consumer controls the buying and selling (Allen, 2006)
Another case of extremely successful entrepreneurship started in 1994 when Jeff Bezos noticed the potential of Internet technologies. He targeted the niche market by narrowing his product selection down to books...
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He targeted the niche market by narrowing his product selection down to books. From this, Amazon.com – the world's biggest bookstore - was created. It is now one of the Internet's largest on-line shopping locations by expanding into music, videos, gifts and a various number of other products. (Coulter, 2001)
In findings from Martin & Matlay (2003) larger businesses still dominate the Internet usage for commercial purposes but it is suggested that the new opportunities created from the Internet are in the favour of small businesses, as long as they are entrepreneurial enough to take advantage of the niche markets...
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