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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3731 |
Essay's paper body
Activities across the entire organisation can only take place once objectives have been created as these objectives act as a direction in which to do activities later on. This is the reason why I must find out the marketing objectives for my chosen company (Sainsbury’s) as I can only do activities to further the research of my jewellery range once I have found them...
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(these bullet points were slightly summarised from Dransfield and Needham 2005).
These are the marketing objectives that many companies try to meet:
- To discover consumers wants and needs so that products/services can be successful.
- To understand and keep ahead of competition e.g. Tesco’s...
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