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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 288 |
Essay's paper body
Brand equity is the added value endowed to products and services, reflected in how consumers think, feel, and act with respect to the brand, as well as the prices, market share, and profitability that the brand commands for the firm. Positioning is the act of designing the company's offering and image to occupy a distinctive place in the mind of the target market...
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Brand equity is the added value endowed to products and services, reflected in how consumers think, feel, and act with respect to the brand, as well as the prices, market share, and profitability that the brand commands for the firm. Positioning is the act of designing the company's offering and image to occupy a distinctive place in the mind of the target market...
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General points of the essay
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