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| Topic: |
Business
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| Number of pages / Number of words: |
23 / 6326 |
Essay's paper body
Analysis revealed that P&G had the highest marketing overheads in the industry due to its complex product line. Five divisions with three sales layers each, sold more than 2,300 stockkeeping units (SKUs) covering 34 product categories and 17 pricing brackets. Special deals meant that an average of 55 price changes was involved every day...
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Special deals meant that an average of 55 price changes was involved every day. To simplify this complex process, P&G reduced the number of pricing brackets from 17 to just 3 and the number of special prices from 55 to only 1 per day. It also reduced the number of SKUs by 25%. P&G decided to prune its Head & Shoulders product line, which had 31 varieties, and Crest, which had 52 versions...
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