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Essay's paper info
Topic: Business
Number of pages / Number of words: 5 / 1164
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As mentioned in the case, the extreme sports take has been a bit overexposed. Highlighting yet another extreme sport type ad may leave a sour taste with some Super Bowl advertisement viewers.

However, considering this downside, I still think that the advertisement will be very effective in conveying the message that Pepsi wants the consumers to pick up...


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That message is that Mountain Dew drinkers are exhilarating and exciting people. Part of what makes the mountain dew drinker like that is the drink itself.

Dew or Die

3 of the personality traits that Mountain Dew wanted to convey with their Y2000 ad campaign were irreverence, daring and fun. This particular ad definitely takes all of those into account...


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General points of the essay

In 1794 The Temporary Capital Was In An Extreme State Of Political Exc Commercialised Extreme Sports Dollar General and the Extreme Value Retailing = Industry ? Internal Analysi The Target Market of Extreme Value Retailers Anarchism As Merely Nineteenth Century Liberalism Taken To Its Logical Extreme : Extreme and Moderate Character of Tartuffe Body Art In The Extreme Extreme Roles Extreme Sports vs. Traditional Sports Software Developing Method: Extreme Programming What Makes the Super Bowl So Super? Movie Report: Extreme Measures The Need For Extreme Criminal Justice Reform In California extreme measures Extreme Programming

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