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Buy custom Motorola's Bet on the Razr's Edge

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Topic: Business
Number of pages / Number of words: 9 / 2263
Essay's paper body

By focusing squarely on size and simplicity, the prototype caught the attention of Chief Marketing Officer Geoffrey Frost.

Roger Jellicoe, a director of operations who managed the Razr development project, remembers that Frost "was frustrated with how stodgy our products had become. He wanted a couple of initiatives up and running that would break that image...


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He wanted a couple of initiatives up and running that would break that image." Frost's attitude toward the Razr was aggressive: "I don't care what you have to do, let's get this done," Jellicoe remembers Frost telling the team.

Jellicoe also believed the concept had tremendous promise. "I badly wanted to do this phone," he says...


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General points of the essay

Geoffrey Chaucer Chief Executive Officer of State Farm Insurance Chief Ignorance Officer Marketing Motorola Marketing Strategy for Motorola Motorola Cellphone Marketing Motorola's Bet on the Razr's Edge Seek Simplicity And Distrust It Deceptive simplicity in Frost's poems Geoffrey Chauser Simplicity in Candide and Siddhartha The Day I Caught The Big One simplicity Apparent Simplicity in 'The Tyger' Geoffrey Trease

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