Buy custom Motorola's Bet on the Razr's Edge
Essay's paper info
Topic: |
Business
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Number of pages / Number of words: |
9 / 2263 |
Essay's paper body
By focusing squarely on size and simplicity, the prototype caught the attention of Chief Marketing Officer Geoffrey Frost.
Roger Jellicoe, a director of operations who managed the Razr development project, remembers that Frost "was frustrated with how stodgy our products had become. He wanted a couple of initiatives up and running that would break that image...
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He wanted a couple of initiatives up and running that would break that image." Frost's attitude toward the Razr was aggressive: "I don't care what you have to do, let's get this done," Jellicoe remembers Frost telling the team.
Jellicoe also believed the concept had tremendous promise. "I badly wanted to do this phone," he says...
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General points of the essay
Geoffrey Chaucer
Chief Executive Officer of State Farm Insurance
Chief Ignorance Officer
Marketing Motorola
Marketing Strategy for Motorola
Motorola Cellphone Marketing
Motorola's Bet on the Razr's Edge
Seek Simplicity And Distrust It
Deceptive simplicity in Frost's poems
Geoffrey Chauser
Simplicity in Candide and Siddhartha
The Day I Caught The Big One
simplicity
Apparent Simplicity in 'The Tyger'
Geoffrey Trease
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