Buy custom Motivation, Personality, Perception, attitude
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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2259 |
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Other needs widely integrated into consumer advertising include the needs for power, affiliation, and achievement.
There are three commonly used methods for identifying and "measuring" human motives: observation and inference, subjective reports, and qualitative research (including projective techniques)...
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None of these methods is completely reliable by itself. Therefore, researchers often use a combination of two or three techniques in tandem to assess the presence or strength of consumer motives. Motivational research is qualitative research designed to delve below the consumer's level of conscious awareness...
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