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Topic: Business
Number of pages / Number of words: 2 / 406
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On the one hand, utilarian need implies my attention towards to objective and tangible attributes of the products. My utilarian need was the necessity of using the laptop to do homework, paperwork and presentations. On the other hand, there also existed a hedonic need, which was due to my subjective and emotional responses to the product and to the brand...


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On the one hand, utilarian need implies my attention towards to objective and tangible attributes of the products. My utilarian need was the necessity of using the laptop to do homework, paperwork and presentations. On the other hand, there also existed a hedonic need, which was due to my subjective and emotional responses to the product and to the brand...


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