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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1010 |
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As well as collecting research about Morrisons Supermarkets, I will also be collecting data from other well-known supermarkets, so that I am able to make comparisons between them and Morrisons. The supermarkets that I will approach for information will be Sainsbury's and Tesco. I have chosen these 2 supermarkets because I feel that they are the main 2 competitors for Morrisons...
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I have chosen these 2 supermarkets because I feel that they are the main 2 competitors for Morrisons. For my project, I will be including a mixture of primary and secondary research to aid my study. These are identified below.
1.3.1 Primary research
Primary research is quite simply information that comes from research carried out to determine a response from the market to a new product, and is collected specifically for the study at hand...
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