A diversity marketing strategy may be a viable option to use in this case, since mass marketing will not be feasible. MGI must determine what the customer from North America wants to see in their tour packages versus what the European adventure travelers may want. A comprehensive study of the two distinct markets must be done to determine the buying behavior of the two distinct types of customers...
If at our website you can not find any essay you need for your study, you can order a paper on any topic with us.
Our company employs only qualified writers that are Master's and PhD holders.
Order custom written essay
Research papers are written by professional writers
Requirements are always met
Posibility to control the working process of your paper
A chance of becoming the best student in your class.
A comprehensive study of the two distinct markets must be done to determine the buying behavior of the two distinct types of customers. MGI should begin its research by contacting U.S. tourists and identifying the types of packages offered to them. MGI should also contact North American tourism offices, professional associations catering to adventure travelers, and adventure travel research organizations to get a better feel of what the North American adventurer wants to see in their packages...