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Business
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| Number of pages / Number of words: |
2 / 483 |
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85 to Rs. 79. Revlon should also start launching the new shades and colors in both 15ml and 8ml bottles. An evaluation after one quarter, based on sales of each type of bottle, will determine whether Revlon should continue to apply this strategy to the whole products line. Also, in first two quarters, Modi-Revlon has to increase media coverage of its product 30% of total media spend in cosmetics sector (roughly half of Lakme’s), with future target to be comparable in term of products’ media coverage...
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Also, in first two quarters, Modi-Revlon has to increase media coverage of its product 30% of total media spend in cosmetics sector (roughly half of Lakme’s), with future target to be comparable in term of products’ media coverage.
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