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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 296 |
Essay's paper body
The audit is, therefore, as Mc Donald (1984) has suggested, “The means by which a company can identify its own strengths and weaknesses as they relate to external opportunities and treats. It is thus a way of helping management to select a position in that environment based on known factors.â€
The definition of the audit has also been proposed by Kotler (1999)...
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The audit is, therefore, as Mc Donald (1984) has suggested, “The means by which a company can identify its own strengths and weaknesses as they relate to external opportunities and treats. It is thus a way of helping management to select a position in that environment based on known factors.â€
The definition of the audit has also been proposed by Kotler (1999)...
Essay fragment
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