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The Kale Group's mission statement includes these parts; therefore, it is appropriate to say that the Group has a clear idea of who they are and what they're doing; it is aware of the musts of its business and most importantly it is far from being product oriented. Hence, I can say that the mission of the Group is market-oriented and defined in terms of its customer needs...

Hence, I can say that the mission of the Group is market-oriented and defined in terms of its customer needs.

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