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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1824 |
Essay's paper body
If the consumer already knows what they want from a product it means they are less brand sensitive, however if it will change their lives in someway or their social status, lifestyle i.e. a car then they are more brand sensitive. An added reason why brand sensitivity may be minimal is because the market may be oligopolistic or monopolistic...
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If the consumer already knows what they want from a product it means they are less brand sensitive, however if it will change their lives in someway or their social status, lifestyle i.e. a car then they are more brand sensitive. An added reason why brand sensitivity may be minimal is because the market may be oligopolistic or monopolistic...
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General points of the essay
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