Buy custom Mini BMW
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1627 |
Essay's paper body
The Laggards are tradition-bound people and wait for innovation to be perceived almost as a traditional product.
As part of the marketing team for mini, the marketing strategies for buyer categories such as early majority, late majority and laggards are improvement in features and facilities of the car, feedback collection, promotions, souvenirs, pricing, quality etc...
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This will attract new segment of people and the car will be more up to date with the current and future trends.
Feedback should be collected by previous customers to make necessary changes in the car and improve the quality of the car and after sales services. Promotions can be done by combining the image of mini with any high profile celebrities and making them the brand model...
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