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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 518 |
Essay's paper body
The more responsive Microsoft is to the needs of its customers, the greater their ability to strengthening brand loyalty and ensuring their competitive advantages. Microsoft also looked at internal restructuring to improve customer responsiveness.
Rapid Technology Changes
Currently the PC market is saturated; it seems that technology is being more mobile especially with the support of wireless connection...
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The more responsive Microsoft is to the needs of its customers, the greater their ability to strengthening brand loyalty and ensuring their competitive advantages. Microsoft also looked at internal restructuring to improve customer responsiveness.
Rapid Technology Changes
Currently the PC market is saturated; it seems that technology is being more mobile especially with the support of wireless connection...
Essay fragment
General points of the essay
A CASE FOR BRAND LOYALTY
About Microsoft
Airtel-Winning Customers Through Loyalty Program"
Brand Loyalty
Can information systems provide businesses with a competitive edge? Are such IT related competitive advantages sustainable in the long run? Why or why not?
Competitive Advantages
Evaluate the importance of branding, and brand loyalty, to successful marketing.
Increasing Brand Loyalty In The Hospitality Industry
Make friends with customers What should a marketer know about brand personality theory and practice
Microsoft
Research Proposal. Affecting Customers Loyalty.
True Brand Loyalty
Microsoft vs U.S.
Microsoft xp
microsoft os
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