Buy custom Michael Porter's Generic Strategies
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IPCC's company profile found on their website states that they pursue this strategy through product, distribution, and geographical focus. Improved prices distributed by independent agents that are focused on specific states that show greatest opportunity for profitable growth are all evidence of IPCC applying the focus strategy...
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The first generic strategy is cost leadership, a strategy which strongly emphasizes working towards a unified goal of a lower-priced product.
With this strategy, the objective is to become the lowest-cost producer in the industry. An example of a company following cost leadership is Southwest Airlines...
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