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| Topic: |
Business
|
| Number of pages / Number of words: |
5 / 1152 |
Essay's paper body
CVP vs. ROI)
2) By company/by segment
(e.g. ROI, liquidity, leverage vs. market share, sales volume, inventory turnover, profit contribution)
(by Wilson, R.M.S.; Accounting for Marketing, 1999, page 86)
3) Financial/non-financial
(see below)
4) By resources: internal/external
(e.g. regular monthly reports, budgeting reports, cost/profits margin reports vs...
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regular monthly reports, budgeting reports, cost/profits margin reports vs. industry reports, professional organizations reports etc.)
5) By perspective: financial, customer, internal business, innovation & learning
(Balance Score Card)
II. Financial and non-financial criteria
Financial Non-financial
Liquidity
Cash generation
Value added
Earning per share
Shareholders value
Share price
Profit
Profitability
Cost leadership Sales volume
Market share
Growth rate
Competitive position
Consumer franchise
Risk exposure
Reliance on new products
Customer satisfaction
Sustainable competitive advantage
(by Wilson, R...
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