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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 480 |
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The Unlimited Advantage offering gathered $83 billion in assets, and $22 billion of this number were net new assets to the firm. The Merrill Lynch Direct offering added $3 billion in net new assets in 2000. The new offerings also attracted new clients to the firm. With the Unlimited Advantage account, 48 percent of enrollees were new customers, and with Merrill Lynch Direct, 60 percent of enrollees were new customers...
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With the Unlimited Advantage account, 48 percent of enrollees were new customers, and with Merrill Lynch Direct, 60 percent of enrollees were new customers. The numbers clearly prove that launching Integrated Choice resulted in significant financial gains for Merrill Lynch.
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