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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2340 |
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Mergers and acquisitions can also allow firms to more quickly respond to market trends than organic growth would allow. (Gulati 2004)
Market share is also widely used as a rationalization for mergers. However, the evidence suggests that, although market share may be an incidental motivation, the primary motivation in this regard is revenue growth...
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Additionally, increased market share does not necessarily translate into increase market power. (Sudarsanam 2004)
C. Methods
Mergers and acquisitions also occur in a number of ways. A firm may identify a target in advance and then either approach it or wait for it to become available. On the other hand, a firm may make an acquisition just because the opportunity presents itself and is determined to be helpful to the firm...
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