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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3181 |
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The Problem
Merck
Merck was a successful research-driven pharmaceutical company, which discovered, developed, manufactured and marketed a broad range of human and animal health products. Over the last three years, Merck had achieved close to 20% profit from sales of executive patent drugs...
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However, most of the revenue generators, patented drugs, were going to become generic drugs in two years. There was a sign that goodwill and intangibles were declining from 26% to 21% for 1998 to 1999, and we anticipated a deeper drop when more patents get expired in 2002. If there would be no substitutes which could take place to generate revenue after patents get expired in two years, the company's profit and EPS would decrease, which would make it less attractive to investors, so the company's value would decline...
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