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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1587 |
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It is an untapped avenue for MEM to delve into, in which their competitors have long since gained a foothold. Apart from the food stores, another untapped avenue could be the ?exclusive market' (for Cambridge) since the mid-ranged market is becoming overly saturated. However, they must bear in mind the threat that Blue Stratos presents through its launch in the same market...
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Hence there will be stiff competition, even more so with Shulton's large fund backing of $12 million. Initial SWOT conclusions point toward weaknesses and threats overpowering strengths but viable separate opportunities that can be pursued.
Based on Proter's 5 forces model with respect to Cambridge, we believe that the buyer bargaining power is high primarily because of competitive prices amongst different brands, extremely low (or no) buyer switching costs and the fact that there are many competitors in the industry ...
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