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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 870 |
Essay's paper body
The advantages of going with an EMC include finding opportunities and avoid common pitfalls. Common pitfalls include; poor market analysis, poor understanding of competitive conditions in the foreign market, failure to customize the product to the needs of foreign customers, lack of an effective distribution program, poorly executed promotion in the foreign market, and problems securing financing...
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If Megahertz would have used an EMC, they may not have had to sell to AZCAR because they could have taken control of their problems securing financing.
Once the decision was made to export, Megahertz ran into problems finding ways to raise the working capital required to finance its international trade activities...
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