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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 592 |
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What we seem to be seeing a lot lately is firms sponsoring or somehow getting their name into a TV show, for example on Project Runway, BlueFly.com lets them use their accessories on the show and Tresemme has a hair salon that they use with all their products. One of the prizes of Project Runway is a new Kia and in the one the episodes, the contestants had to make an outfit out of parts of a Kia car...
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Another example would be on What Not To Wear, they give the person on the show a $5,000 Visa MasterCard to shop with in New York City (where they also show different stores where the person shops at). Therefore, firms can reach out to their target market by sponsoring something that their target market would be watching as well as reading...
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