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Buy custom McDonalds cultural sensitivity

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Topic: Business
Number of pages / Number of words: 4 / 966
Essay's paper body

Of course, introducing

local products for the local palate is not a new concept at McDonald’s.

The Teriyaki Burger in Japan, Croque McDo in France, the Maharani Burger in

Malaysia, a green pepper burger in Singapore, a Thai burger with a Thai curry

paste, spaghetti in the Philippines, spicy chicken with rice in Indonesia, and spicy

seafood noodle in China are some of the examples of its localization strategy...


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But

what is unique in the context of India is the company’s willingness to replace its

core product, beef-based Big Mac.

Given the fact that an overwhelming majority of Indians (about 83%) do not

eat beef or pork, the introduction of the Maharaja Mac (a mutton-based burger)

by McDonald’s seems to be an appropriate cultural fit...


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