Buy custom McDonalds cultural sensitivity
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 966 |
Essay's paper body
Of course, introducing
local products for the local palate is not a new concept at McDonald’s.
The Teriyaki Burger in Japan, Croque McDo in France, the Maharani Burger in
Malaysia, a green pepper burger in Singapore, a Thai burger with a Thai curry
paste, spaghetti in the Philippines, spicy chicken with rice in Indonesia, and spicy
seafood noodle in China are some of the examples of its localization strategy...
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But
what is unique in the context of India is the company’s willingness to replace its
core product, beef-based Big Mac.
Given the fact that an overwhelming majority of Indians (about 83%) do not
eat beef or pork, the introduction of the Maharaja Mac (a mutton-based burger)
by McDonald’s seems to be an appropriate cultural fit...
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